San Mateo, California is located on the Peninsula approximately 20 miles south of San Francisco. San Mateo is both a residential and business community serving a population of over 90,000 in an area of more than 14 square miles. With a population of over 90,000, approximately 58,450 jobs and a mean household income of $84,500, the San Mateo offers an attractive marketplace for retail businesses and personal service providers. The City of San Mateo captures a strong percentage of the County's taxable sales at retail stores.

Sixty-three percent of San Mateo residents have attended college, providing a well-trained educated labor force for businesses. San Mateo is the largest job center in San Mateo County and has the highest proportion of Finance, Insurance, and Real Estate (FIRE) businesses.

Neighboring counties of San Mateo county include San Francisco city & county, Alameda County, San Francisco Bay, Santa Clara County, Santa Cruz County , and North Pacific Ocean.